Lemon Jelly was in need of a complete refurbishment and new brand identity. The challenge of the brief was to retain the cafe’s existing customers while at the same time broaden its appeal, and position Lemon Jelly as THE all day café in Dublin City Centre.
Martin McCormick Design worked closely with the client and Revert Design to create a distinctive brand and contemporary environment that resonates with its target market. The creative team assisted the client’s objective of achieving the highest standards in design and presentation in order for the business to reach its full potential. Functionality is at the core of the every element – from the carefully considered layout, strategically placed staff service stations, and logical arrangement of kitchen equipment to ensure the café operates at maximum efficiency.
Located in a busy restaurant precinct, a combination of striking projecting signs, brightly coloured awnings and backlit signs in the windows catch pedestrian’s attention and make the venue stand out.
The design of the interior revolves around an open kitchen and central barista bar, which generates a theatrical backdrop to the varied and flexible seating plan. Fitted banquettes, bespoke communal tables, and window benches, along with loose tables, chairs and stools provide a diverse mix of experiences depending on customer requirements. Materials, finishes and features include charred larch timber cladding, Carrara marble tops, encaustic cement tiles, perforated steel shelves, mirrored wall panels, and reeded glass screens which form a casual and relaxed space with a touch of refinement.
Diffused strips of light, industrial style feature pendants, and micro spots on tracks add light and shade to complement and enhance the overall ambience. Patterns, shapes, colours, and textures manifest themselves in the brand, its applications and the physical environment, producing a memorable and holistic customer experience.
Photographer: Ruth Connolly
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